oEmbed is an open standard designed to allow embedding image or video content into websites. The simple API allows a website to display embedded content (such as photos or videos) when a user posts a link to that resource, without having to parse the resource directly.
{
"version": "1.0",
"provider_name": "SmugMug",
"provider_url": "http://www.smugmug.com/",
"type": "photo",
"title": "Great Egret at dusk",
"height": "400",
"width": "600",
"url": "http://www.jlvaillant.com/Animals/Birds/Egrets-Herons/Bird-000132-Version-3/125787395_hQSj9-M-3.jpg",
"author_name": "Jean-Luc Vaillant",
"author_url": "http://www.jlvaillant.com/"
}